Updated: Sep 12, 2025
When you are in a challenging market working with a seller whose home has been on the market longer than they expect, establishing a strong communication plan is extremely important to ensure your client maintains trust in your ability as their Realtor. In this video, David Anderson and Chloe McAra discuss exactly how to do this, and what you should be talking about together.
I recently had the privilege of sitting with our top 100 agents, and took away some really powerful thoughts. What their success comes down to is simple. Top producers are not winning because they found a shortcut. There is no secret sauce. They are winning because they’ve built simple systems and they follow them consistently. Not when it’s convenient. Every month, every week, every day. It starts with one thing: CRM, CRM, CRM. Have one. Use it daily. Your CRM is not admin work, it is your...
cir-marketing
February 13, 2026
For many Realtors, working with builders comes with a quiet sense of tension. The process feels different. Contracts are longer, timelines less certain, and leverage can feel unclear. That discomfort is usually attributed to builders, but it’s amplified by unfamiliar power dynamics. Builder transactions aren’t necessarily harder, they’re simply structured differently. And when Realtors understand the differences, they’re in a far better position to protect their clients and lead with...
cir-marketing
February 9, 2026
