Updated: Sep 12, 2025
When you are in a challenging market working with a seller whose home has been on the market longer than they expect, establishing a strong communication plan is extremely important to ensure your client maintains trust in your ability as their Realtor. In this video, David Anderson and Chloe McAra discuss exactly how to do this, and what you should be talking about together.
Happiness in real estate doesn’t live in production numbers or past market highs — it lives in the space between expectation and reality. When we measure ourselves against markets that no longer exist, frustration follows. But when we align our expectations with current conditions and choose to master the market we’re in, clarity and growth take their place.
cir-marketing
March 3, 2026
I recently had the privilege of sitting with our top 100 agents, and took away some really powerful thoughts. What their success comes down to is simple. Top producers are not winning because they found a shortcut. There is no secret sauce. They are winning because they’ve built simple systems and they follow them consistently. Not when it’s convenient. Every month, every week, every day. It starts with one thing: CRM, CRM, CRM. Have one. Use it daily. Your CRM is not admin work, it is your...
cir-marketing
February 13, 2026
