top of page

Steps Buyers Take During the Home Buying Process

  • May 24, 2016
  • 1 min read

Updated: Sep 15, 2025

The National Association of REALTORS (NAR) has studied how people buying homes start their search process. You will notice that 43% of all buyers started by looking for properties online. As a REALTOR, you want to find ways to be included in the online search process. One way to do this is to maximize your on-line presence, via your website, or through social media. You can also make sure you are setting up automated systems to send your Buyers new properties that match their search criteria as they come up (CREB members have free access to Prospects, which does this!).

Although internet marketing can provide leads for your business, remember that consumers are still choosing Realtors they “know, like and trust”5 times more often than shopping online for representation. Invest small in online marketing at the beginning (in terms of both time and money)and make sure you focus on adding value and helping people that are already in your database.

 

Copywrite, CIR REALTY 2016 – All Rights Reserved

circareers
May 24, 2016

Relevant Articles

Pricing Starts the Conversation: Communication Closes the Gap
Pricing Starts the Conversation: Communication Closes the Gap

As market conditions shift and listings take longer to sell, proactive communication has become one of the most valuable services a listing agent can provide. This article explores how setting clear expectations, maintaining consistent seller updates, and adapting strategies throughout the listing process can strengthen client relationships and help agents succeed in today's more competitive market.

cir-marketing

June 16, 2026

Why “Keeping Up” Is the Most Expensive Real Estate Strategy
Why “Keeping Up” Is the Most Expensive Real Estate Strategy

In real estate, it's easy to assume the busiest and most visible agents are the most successful. But appearances rarely tell the full story. This article explores the dangers of copying another agent’s business m
The culture of real estate isn't created by boards or associations alone—it's created by us. Every post, every comment, and every conversation shapes the profession we represent.

Read this thought-provoking perspective on professionalism, accountability, and the future of our industry.

cir-marketing

June 9, 2026

Join Team Blue

At CIR REALTY we make the business of real estate easy. If you are a currently licensed Realtor, or are in the process of getting licensed, meet with us and let us show you why CIR is the best place for you to have a profitable, sustainable and enjoyable real estate career.

Request an Interview
bottom of page