Turning Around a Stale Listing - Quick Wins and Proven Moves

If your listing has been sitting with no offers, it’s time to shake things up. Whether the market’s cooled or the listing missed the mark, there are smart ways to refresh interest. Here’s how to combine modern tools and old-school strategies to get that property sold, stat.

Step 1 – Re-Evaluate the Price and Presentation

Price it Right: If it’s not selling, it’s probably overpriced. Re-run your CMA. Look at what’s sold in the past 30 days. If it’s not in line, talk to your seller about a price correction. Calgary homes, for example, often sell in under 30 days, so 45+ is a red flag.

Fix the Flaws: Gather showing feedback. If buyers are mentioning small cosmetic issues or awkward layouts, address them. Consider light staging or even virtual staging. AI tools like Stager AI can give your listing photos a facelift quickly and affordably.

Step 2 – Upgrade the Marketing Game

Better Photos & Video: If your listing photos are dull or dated, reshoot. Use twilight photography or lifestyle shots. Add a video tour or short Instagram Reel, buyers eat those up.

Update Your Copy: Rewrite the listing description to focus on lifestyle, not just features. Mention walkability, local amenities, and updates.

Add Interactive Content: Virtual 3D tours or floor plans make it easier for buyers to engage online.

Run Targeted Ads: Boost the listing on social media. CIR REALTY’s My Marketing platform makes this easy with auto-generated content and ad templates.

Step 3 – Bring in the People

Host a Fresh Open House: Weekend open houses still work, especially if promoted well. Make it an event. Think coffee carts, cookies, or a giveaway to draw in traffic.

Try a Broker Open House: Invite other Realtors. You never know who has a buyer sitting on the fence.

Canvass the Neighbourhood: Drop flyers or host a “Neighbours First” open house. They might know someone who’s looking to buy nearby.

Step 4 – Tap into CIR’s Built-in Power

Use CIR Resources: Leverage “My Marketing” for listing campaigns, design support, and social media kits. Want a new Just Listed card or Instagram post? It’s already made for you.

Ask for Help: CIR’s peer coaching, training sessions, and in-house design team are underused superpowers. Share your listing challenge, someone has a smart solution.

Share with Your Network: Post the listing on internal channels, email other agents, and make sure every CIR agent knows it’s still available.

Final Thoughts – Action Over Anxiety

Listings go stale, it happens. But the cure is action. Price check, refresh the look, market harder and smarter, and lean on your community. If you’re with CIR REALTY, you’ve got the tools and team to turn it around. Use them.

Remember: Every listing is sellable with the right strategy. Time to make it happen.