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For many millennials, the idea of home ownership has long felt distant. Not impossible, but distant. It has lived somewhere between rising rents, student loans, lifestyle flexibility, and the very real sense that the rules their parents played by no longer apply. To talk to this generation about buying a home, the conversation has to shift away from pressure and toward empowerment, realism, and choice. Millennials tend to value autonomy, transparency, and emotional security. Research from the...
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