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Creative Marketing & Branding

  • Jun 5, 2019
  • 1 min read

Updated: Sep 12, 2025

Sarah Johnston, Calgary Real Estate Board president talks about creative marketing and branding. Whether it’s posting on social media or making marketing materials when you’re first starting out you have to put something out there for your clients and for your brand. Sarah Johnston has been one of the most creative and authentic realtors out there and it shows in her business. She has done so well, people associate her with a certain color! Learn more by listening or watching this episode of Agent Pursuit.

June 5, 2019

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