Updated: Sep 15, 2025
Are you providing prospective clients something of value or a sales pitch? Focusing on building long-term relationships vs. getting a sale is a better way to get people to trust you with their business and referrals. In this Business Tip, Lindsey shares some ideas to help you build long-term relationships.
Every buyer has a wish list, but finding the right home often means making trade-offs. From backyard space versus a dream kitchen to walkability versus square footage, asking the right “Would You Rather?” questions can help uncover what your clients truly value—and which features they’re willing to compromise on.
cir-marketing
September 8, 2026
Goals tell you where you want your business to go, but are you tracking the activities that will actually get you there? Discover how a simple scorecard can help you focus on what you can control, recognize small wins, and spot gaps before they become bigger problems.
cir-marketing
August 18, 2026
