Updated: Sep 16, 2025
Tina Varughese, the president of tWorks, sat down to talk with Kirsten Faverin and Lindsey Smith on CIR Live Monday Morning Meeting of May 29 2017 to discuss how understanding different culture can help realtors.
Instagram and YouTube both generate real estate leads, but in very different ways. Instagram delivers quick visibility and fast, high-volume attention—often resulting in colder, top-of-funnel leads. YouTube takes longer but builds trust and authority, producing warmer, more qualified prospects. The most effective strategy is using both together.
cir-marketing
April 21, 2026
Real estate decisions aren’t purely logical—they’re emotional and personal. The best choices balance feeling and reason, align with priorities, and focus on long-term lifestyle over perfect numbers.
cir-marketing
April 13, 2026
